PR and Strategic Communications
ASSIGNMENT BRIEF
You are required to identify an organisational case study and critique its activities considering PR and Communication theories. You should also demonstrate an understanding of stakeholder theory and management, together with the significance of defining publics.
Grade: Distinction - 80
Feedback
"Rebecca considers the communications practice of Weatherspoons through the pandemic. Her thorough understanding of the relevant theoretical areas is demonstrated in they way she is able to fully integrate this in discussion.
She has avoided the trap of narrative and instead presents analytical argument. Rebecca is able to identify realistic recommendations for improvement in their practice and also the issues which lie at the heart of their reputational damage.
Overall this is an accomplished piece of work, well done."
